Incorporating volunteer work into vacation travel has been a growing trend over the past several years - so much so that it has earned its own label, "voluntourism." Yet despite the increasing popularity of voluntourism, attempts to establish guidelines for the industry have been few and far between. Now the folks at
PEPY Tours have created a set of
Volunteer Tourism Effective Practices, which will soon become part of a Voluntourism 101 resource website. The guidelines are designed for tour operators seeking to incorporate volunteer projects into their trips, as well as for development organizations and individual travelers seeking volunteer projects to participate in.
Below are excerpts from the guidelines. The
full document also includes specific questions for each subheading to guide tour operators and travelers in designing or selecting a volunteer travel program. PEPY Tours welcomes feedback from voluntourism operators and other informed critics.
VOLUNTEER TOURISM EFFECTIVE PRACTICESI. PARTNER ORGANIZATIONS AND HOST COMMUNITIES 1. Responsibly identify partner organizations
This section is intended to help tour operators identify volunteer project partners (NGO, nonprofit, social venture). For tour operators organizing and offering their own volunteer projects directly to participants, the same indicators and questions apply with regard to the projects and host community relations.
2. Build relationships based on collaborative project management and assessment with the partner organization
The impact volunteer tourism trips have on the volunteers and host communities will depend largely on the partnership between the organization and tour operator. Miscommunication, misunderstandings and any problems that exist could potentially undermine the efforts of everyone involved and so it is important to think of how best to manage the communication and responsibilities of the organizers.
3. Ensure beneficial relationship for partner organization and host community
With increasing interest in volunteer tourism, there are increasing demands on tour companies to incorporate volunteer projects in their tours. Tour operators “and volunteers “ should keep in mind how their efforts are actually contributing to the needs of the recipient organization and community.
II. VOLUNTEER PROJECTS
4. Design projects based on local needs and input as well as volunteer sustainability
Again, the increasing demands on tour companies to incorporate volunteer projects in their tours can potentially lead to poorly designed projects that cater to volunteers’ interests rather than – and sometimes at the expense of – the needs of the host organization and community. This section is intended to help ensure that projects are designed on a needs basis.
5. Provide on-site project management to ensure a safe, educational, and successful volunteering environment
Execution is everything! The project needs to be well supported and well managed on the ground to ensure that the community and volunteers will benefit from the project. Basic health and safety provisions are absolutely necessary and on-site support will help to facilitate positive experiences.
6. Consider the impact of giving ‘things’ Volunteers – volunteer travelers, short- and long-term volunteers – are often inclined to ‘giving things’. Organizations and tour companies may also be inclined to ask volunteers to support a project through the donation of ‘things’. This section is not specific to volunteer tour operators; it is relevant to all social development projects, tour organizers, and travelers who are considering engaging in philanthropic travel.
7. Prioritize child safety
Although many programs are promoted as supporting children, those same programs sometimes undermine the rights of children. These questions are important to ask if your volunteer programs include interactions with children for any period of time.
III. PARTICIPANTS
8. Provide information and clear expectations for participants
The key to success for almost any trip – volunteer or otherwise – is managing participants’ expectations. Educating and informing volunteers is important both for the enjoyment of their trip and how successfully they’ll interact and contribute to the project and the community. Establishing realistic expectations about their experience and what they will accomplish during their volunteer project will also determine the success of the volunteer trip, for everyone involved.
9. Facilitate open discussion and feedback about the project, and provide information for participants’ ongoing project involvement Short-term visitors to a new place are not going to be the ones who make lasting changes in a community, and this should be made clear to all involved. Visitors who start something or contribute to an ongoing project are part of something much larger than their individual efforts. They should be encouraged to improve the project with their feedback as well as be kept informed after their departure about the project and community’s progress.
IV. MARKETING 9. Be honest marketers
Honest marketing is essential for participants to understand the nature of the project they are signing up for and to create trust between the tour organizer, volunteer organization, beneficiary communities, and participants. Being honest about the expected impact of the volunteer project is essential. By tour and partnering organizations being honest about the organization’s impact, participants can better discern the right fit for them and will not be disappointed by contrasting realities.
V. RESPONSIBLE TOURISM 11. Exemplify, educate about, and promote responsible tourism
The success of any voluntourism trip requires promoting and engaging in responsible tourism. There are hundreds of organizations, blogs, articles, etc that address issues of responsible tourism. All travel service providers should become familiar with these best practices and guidelines, perhaps even more essential for those offering volunteer or philanthropic travel options. If volunteer service providers want to offer trips that positively impact local areas, discretion and thought must be put into more than just the volunteer and facilitated community interactions. Responsible operators will consider the most responsible options for travel, accommodation, traveler education, and all other aspects of the travel experience.
As a starting place, it is recommended that tour operators complete the comprehensive checklist developed by Wild Asia Responsible Tourism here http://www.wildasia.net/main.cfm?page=article&articleID=304
VI. RESPONSIBLE DEVELOPMENT
12. Exemplify, educate about, and promote development best practices
The increasing role of development organizations around the world has produced extensive research and dialogue about what “works” and which efforts have “positive” “sustainable” impacts. Tour organizers entering the voluntourism sector should be well aware of the complexities and discussions surrounding development issues and make sure to incorporate the lessons learned from those dialogs into their program designs. Some of the concepts, many already detailed above, that relate closely to the impact of voluntourism include the importance of:
- Empowering community leadership and using local power structures when implementing programs
- Cultural sensitivity
- Program design based on research, community needs assessment and ongoing community participation
- Project monitoring and evaluation systems.
Read the full document at:
http://lessonsilearned.org/2009/09/voluntourism101/